Franchising is a long term and continuous business relationship based on the ownership rights of a system and a brand which provides independent investors with the opportunity to copy a settled company by providing continuous discipline and support regarding the management and organization of the business within a certain period, conditions and limits. It originally showed up in the USA. Since it was profitable, it spread all over the world. Thousands of brands, especially in the USA, UK, France, Germany, Italy, and Japan, provide franchises, for example franchise food, franchise coffee and franchise fast food. Hotels, real estate agencies restaurants and shops can take franchising. Taking franchising is an investment on itself but having a franchise of restaurant or café which is already settled, opens up new opportunities within an already existing client database. All over the world, many brands give franchises. Think of store franchise, franchise software company, euro franchise, software franchise and the like. Lots of established brands give franchising. These type of brands are preferred by the general public. Potential franchisees who see that people prefer such brands prefer to invest in the naming rights by taking a franchising instead of trying to establish a new brand from scratch. Franchise software gives business owners a powerful technological platform directly from the establishment of the company so that they can immediately become part of the industry. Thanks to software company franchise, managers can easily form a connection between their business and the current technological innovations. In addition, business owners can easily follow up on their process of franchising. This close relationship is necessary in an era of fast-paced development and digitalization. In this regard digital agency franchise provides a good solution for internet-based companies, such as webshops and e-commerce websites, where customer relations form an integral part of the company structure.